About
With over 20 years of expertise, Josh Lim is a seasoned Digital Strategist and SEO/Paid Ads Expert recognized for driving significant growth and market leadership across diverse industries. He has successfully managed over $1M in ad spend, generated 120,000+ organic views on a single post through SEO, and founded three agencies, demonstrating exceptional capabilities in digital strategy, product management, and customer acquisition. His unique blend of entrepreneurial spirit and deep technical knowledge positions him to deliver high-impact results for any organization.
Work
Connotates
|Digital Strategist
Greater Kuala Lumpur, Federal Territory, Malaysia
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Summary
Led digital brand building initiatives for clients, focusing on holistic strategies encompassing domain acquisition, app development, and multi-channel reach.
Highlights
Developed comprehensive digital brand strategies, integrating domain acquisition for improved rankings and custom app solutions for diverse client purposes.
Innovated storytelling approaches leveraging latest technologies to enhance brand narratives and market presence.
Accelerated client reach across multiple channels, including paid search, content creators, and various ad platforms.
Warrior Plunge
|Digital Strategist
Kuala Lumpur, Federal Territory, Malaysia
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Summary
Provided strategic digital marketing guidance to clients, assisting them in achieving their business objectives.
Highlights
Advised clients on effective digital marketing strategies to meet specific business objectives.
Developed and recommended tailored digital campaigns to enhance client visibility and market presence.
Analyzed market trends to provide data-driven insights for strategic planning.
Singapore, Central Region, Singapore
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Contract
Summary
Managed marketing strategies for NameMaxi.com, driving brand awareness and customer acquisition for domain investors.
Highlights
Managed comprehensive marketing strategies for NameMaxi.com, successfully driving brand awareness and customer acquisition.
Developed and executed targeted campaigns to attract domain investors, resulting in increased sales and platform engagement.
Conducted in-depth analysis of market trends and competitor activities to optimize marketing efforts and identify new opportunities.
Primal
|Digital Strategist
Kuala Lumpur, Federal Territory, Malaysia
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Summary
Assisted clients in achieving business objectives through the implementation of diverse digital marketing strategies.
Highlights
Collaborated with clients to define and achieve key business objectives through strategic digital marketing initiatives.
Implemented various digital marketing strategies to enhance client online presence and performance.
Provided expert recommendations on digital channels and tactics to optimize client outcomes.
Agents.ai
|Client Success
San Francisco, California, US
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Summary
Ensured high levels of client satisfaction and sales support by leveraging AI-powered solutions for 24/7 website engagement.
Highlights
Optimized client sales and customer satisfaction by implementing AI solutions for continuous website support.
Provided strategic guidance on integrating AI tools to enhance user experience and engagement.
Contributed to client retention by ensuring effective utilization of Agents.AI platform capabilities.
Likes Before Love
|Paid Ads Specialist
Kuala Lumpur, Federal Territory, Malaysia
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Summary
Managed performance marketing for leading online businesses, driving growth in highly competitive sectors.
Highlights
Managed over USD1 million in ad spend across Facebook and Instagram, optimizing campaigns for maximum ROI.
Secured a RM250k credit line and dedicated account manager, demonstrating high performance and trust with major ad platforms (Google & Meta).
Drove performance marketing initiatives for a leading grocer, job site, and online florist, enabling their success in ultra-competitive markets.
Lottie Files
|Search Engine Optimization Copywriter
Kuala Lumpur, Federal Territory, Malaysia
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Summary
Developed SEO-optimized descriptions for various animation categories, enhancing content visibility.
Highlights
Authored SEO-optimized descriptions for diverse animation categories, improving search engine visibility and organic reach.
Applied keyword research and content strategy to enhance discoverability of animation assets.
Contributed to content quality and discoverability for a leading animation platform.
Kuala Lumpur, Federal Territory, Malaysia
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Contract
Summary
Provided critical feedback as a beta tester for Jenni.AI, contributing to its development as a leading AI writing tool.
Highlights
Provided constructive feedback on user experience, interface, and features during the early beta phase of Jenni.AI, a top AI writing tool.
Contributed directly to the development of a powerful AI writer, recognized through a lifetime subscription for valuable input.
Identified and reported key improvements for Jenni.AI, enhancing its usability and market competitiveness.
Mykori Holdings Sdn Bhd
|Consultant
Kuala Lumpur, Federal Territory, Malaysia
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Summary
Served as an advisory consultant, implementing digital marketing and strategy to drive significant outlet expansion and customer base growth for a dessert cafe.
Highlights
Scaled Mykori Dessert Cafe from 15 to 65+ outlets by Oct 2019, with 10 more planned, through strategic digital marketing advisory.
Implemented a fully SEO-optimized website, attracting 3,000-5,000 daily visitors and optimizing paid advertising for high conversion.
Developed and optimized a conversion funnel for licensing inquiries and outlet growth, streamlining the process from initial contact to closing.
Directed social media and customer support teams, ensuring smooth daily postings and resolving complaints quickly to maintain public reputation.
Identified and secured sponsorship and growth opportunities, significantly expanding the cafe's customer base.
ReferJobs.my
|Consultant
Kuala Lumpur, Federal Territory, Malaysia
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Summary
Oversaw UI/UX development and workflow optimization, contributing to increased job listings and userbase growth for a job referral platform.
Highlights
Managed UI/UX development and workflow enhancements, directly contributing to increased job listings.
Drove community and userbase growth for job seekers and referrers on the platform.
Implemented strategies to optimize user experience and engagement on the job referral site.
Advertlets Sdn Bhd
|Managing Director
Kuala Lumpur, Federal Territory, Malaysia
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Summary
Founded and led Advertlets, an Asian blog advertising network and social media agency, driving significant market presence and client traffic.
Highlights
Grew Advertlets.com into one of Asia's two leading blog monetization networks, reaching over 2 million Malaysians online daily.
Elevated a client's website from #22 to #15 ranking in Malaysia and collaborated with a top 5 tech company to reach over 4 million Malaysians monthly.
Partnered with 4 of the top 10 daily deal sites in Malaysia, significantly boosting their traffic and market share.
Secured a client's position in the consistent top 10 of the Apple App Store, demonstrating strong app marketing capabilities.
Generated 300-500 social media brand mentions weekly for clients, ensuring high brand visibility and engagement.
Josh Lim & Associates
|Founder & Lead Designer/Consultant
Kuala Lumpur, Federal Territory, Malaysia
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Summary
Provided comprehensive project management, web design, and digital content solutions, driving new business development for diverse clients.
Highlights
Managed end-to-end web design and video production projects for major clients including Proton, Cyberjaya.TV, and HSBC.
Spearheaded new business development, securing key accounts and expanding service offerings across web design, content, and video production.
Collaborated with multiple web design companies on a freelance/contract basis, delivering projects for high-profile clients like Celcom and Maxis.
Intecture Sdn Bhd
|Design Unit Business Director
Kuala Lumpur, Federal Territory, Malaysia
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Summary
Directed the Design Unit, responsible for new business acquisition and fulfilling print and web design needs.
Highlights
Drove new business acquisition, significantly expanding client base for print and web design services.
Managed the fulfillment of all print and web design requirements for Intecture/AsiaBuildOnline.
Collaborated with and learned from industry leaders, contributing to strategic business development.
Motionworks Sdn Bhd
|Designer
Kuala Lumpur, Federal Territory, Malaysia
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Summary
Executed diverse web design projects, from proposal development to technical implementation, for various clients.
Highlights
Developed comprehensive web design drafts and proposals, ensuring alignment with client requirements.
Implemented technical aspects of web projects, including splitting templates to HTML and Flash design.
Contributed to multiple web design projects, enhancing visual and functional aspects for clients.
Rep 16:21
|Actor
Dataran Merdeka, Federal Territory, Malaysia
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Summary
Performed as an actor in theatrical productions, honing public speaking and presentation skills.
Highlights
Acted as a key ensemble cast member in 'LIFT: OUT OF ORDER' and a main cast (1 of 4) in 'Reports of Our Deaths Have Been Greatly Exaggerated'.
Developed strong public speaking and presentation skills through stage performances and audience engagement.
Trained under renowned theatre veterans, gaining valuable experience in focus and intention for professional delivery.
Education
The One Academy
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Foundation Degree
Communication Design
The One Academy
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Foundation
Foundation Year
Sekolah Menengah Taman SEA
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High School Diploma
High School/Secondary Diplomas and Certificates
Awards
Top 1% Most Viewed Profile
Awarded By
LinkedIn.com
Recognized by LinkedIn as a top 1% most viewed profile, demonstrating significant professional visibility and network engagement.
Publications
Languages
English
Native
Bahasa Malaysia
Native
Certificates
Mentorship Sessions
Issued By
Self-Certified
Skills
Product Management
Product Conceptualization, Ad Network Development, Project Leadership.
Digital Marketing
Digital Marketing Media, Online Marketing, Digital Strategy, Performance Marketing, Multichannel Marketing.
SEO
Search Engine Optimization, Off-site SEO, SEO Copywriting, Keyword Research.
Paid Advertising
Paid Ads, Facebook Ads, Instagram Ads, Google Ads, Meta Pixel, Ad Spend Management.
Influencer Marketing
Influencer Marketing, KOLs, Blog Monetization Networks, Digital Talent Representation.
Customer Success
Customer Acquisition, Customer Satisfaction, Client Management, Referral Programs.
Entrepreneurship & Business Development
Entrepreneurship, Agency Leadership, New Business Development, Strategic Planning, Market Expansion.
Web Technologies
WordPress, Cpanel, Elementor, HTML, Web Design, UI/UX Development.
Google & Meta Tools
Google Suite, Google Analytics, Google Cloud Services, Google Tag Manager, Meta Pixel.
Content Management
Content Management, Video Production, Copywriting.
Team Leadership
Team Management, Cross-functional Collaboration, Consulting.
Data Analysis
Market Analysis, Competitor Analysis, Performance Optimization, KPI Tracking.
Feedback & Testing
Beta Testing, Constructive Feedback, User Experience (UX), Interface Design.
